Companies embracing the the 'science of B2B sales are pulling ahead of their peers - registering 2x more revenue
B2B sales has evolved from an art to a science as it has become data-driven, enabled by digital tools, underpinned by advanced analytics, and focused on really understanding the “what, why, and when” of the customer.
Companies that have embraced the “science of B2B sales” are pulling ahead of their peers in terms of revenue growth (registering 2.3 times industry average revenue growth), profitability (driving 3 to 5 percent additional return on sales) and shareholder value (realizing 8 percent higher total return to shareholders than the industry average). (McKinsey)
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